Cretan cuisine is based on the locality, seasonality and freshness of products that are either cultivated or grown in the wild of Cretan nature.

Cretan products are world known for their premium quality and high nutritional value. In the consumers’ consciousness, the Cretan origin placed on products produces a positive connotation leading to consuming preferences. Pure, organic, high quality, super food is some of the adjectives linked to Cretan products. This is not the result of highly paid marketing campaigns or costly advertising promotions. It is the result of long-standing first hand consumption patterns that favor quality, authenticity, excellence and purity. Good reputation travels far and across.